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Title:
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USERS ATTITUDES TOWARDS ANONYMITY IN USER GENERATED CONTENT: BASED ON STRUCTURE OF ANONYMITY |
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Author(s):
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Akiko Orita |
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ISBN:
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978-972-8924-78-2 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Anonymity, User Generated Content, Privacy |
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Type:
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Full Paper |
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First Page:
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163 |
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Last Page:
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170 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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UGC (User Generated Content) is currently popular for exchanging information amongst Internet users. Although users
in Japan make good use of such UGC, they prefer to remain anonymous. This paper aims to evaluate the usage of UGC
and users attitudes towards anonymity on the Internet. First we classify anonymity according to three different
viewpoints: the traceability, linkability and identity treatment layers. Then we discuss the development of various
research questions. Finally, we report on the results of an online survey and the factor and cluster analyses thereof. The
results confirm that UGC appears to be useful. Traceability and linkability are distinguishable in attitude, but this is not
reflected in behavior. |
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